If you're constructing a marketing strategy, you've probably already heard the classics like "create a memorable logo" and "join social media." What if you're looking for something a little different? Something fresh and outside-of-the-box to really get your brand out there?
Here are five ways to advertise that you might not have been taught in business school.
1: Offer Freebies
Everyone loves swag, so the next time your city hosts a marathon or parade, make sure you're on the sidewalk passing around balloons, water bottles and goodie bags emblazoned with your company name.
2: Hire A Waver
Find a youngster with a free afternoon and pay them minimum wage to stand outside your business and attract attention. They don't even need a costume, just their natural exuberance.